Record executive Steve Stoute spoke on Shade45 (Ch. The song led to the first-ever endorsement deal between a music group and an athletic company, a type of collaboration ubiquitous in today’s industry. Run-DMC’s sharp sense of style seeped into their music - the prime example being “My Adidas,” written about Adidas clothing. Often spotted wearing branded clothing, fedora hats, and unlaced sneakers, the collective popularized the “b-boy” aesthetic that came to define much of hip-hop fashion. Run-DMC revolutionized hip-hop fashion with their street-inspired look. And, for more of Conan’s comedic content, listen to Team Coco Radio (Ch. Watch Dapper Dan showcasing his flair for fashion - and his comedy chops - during this hilarious segment with Conan O’Brien. Dapper Dan is known for using flashy materials, like leather and fur, and has collaborated with major brands such as Gucci and Puma. and Olympic gold medallist Diane Dixon. He also created custom outfits for boxers - Mike Tyson and Floyd Mayweather Jr. The iconic designer has styled outfits for LL COOL J, Salt-N-Pepa, and duo Eric B. His first boutique store, Dapper Dan’s of Harlem, sold designer-inspired clothes to the biggest hip-hop stars and helped him to take his place as hip-hop royalty. Known as the “fashion outlaw,” designer Dapper Dan expertly blurred the lines between luxury fashion and streetwear. Drawing mainly from funk and jazz, the Sugarhill Gang’s ensemble is complete with fringe vests and lots of tassels! With their trademark oversized gold chains and colorful tracksuits, their strong fashion choices set the stage for future trendsetters within the genre.Ĭheck out the music video for their 1981 single “Funk Box,” where the group dressed up in outfits popular in other genres.
Their musical style was fresh and bold, and so were their outfits.
Seven years after the founding of hip-hop, the Sugarhill Gang burst onto the scene in 1980 with “Rapper’s Delight,” one of the genre’s first mainstream hits. Listen to the biggest hip-hop hits on Hip-Hop Nation (Ch. Join SiriusXM as we look at some of the most legendary hip-hop looks throughout the years. From the street-inspired style of Run-DMC to the vibrant colors of Salt-N-Pepa, hip-hop’s rich history has been influencing the fashion industry for 50 years. Starting on the streets of the Bronx and ending up on the global stage, countless style icons have emerged from the hip-hop community. In hip-hop, fashion is more than just clothing - it’s a means of self-expression and an integral part of the culture. There are many stand-out figures, from stellar beatmakers to incredible lyricists and fashion trailblazers. Hip-hop was born in 1973 and has since grown to become one of the most prominent genres in modern music.
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